cove on indiegogo
       
     
fully funded!
       
     
timeline
       
     
cove_project-02.png
       
     
compliments any decor
       
     
cove_project-04.png
       
     
Screen Shot 2015-12-15 at 11.38.51 PM.png
       
     
cove on indiegogo
       
     
cove on indiegogo

While crowd funding is typically synonymous with startups, Griffin used the Indiegogo platform for a new and different experience. We wanted to use it as an opportunity to engage our customer and collaborate on what could be the beginnings of an all new type of product category. We set our funding goal, not to cover the cost of manufacturing, but to gauge interest in the product with the public and open it to suggestions and feedback.

 

Check it out here!

fully funded!
       
     
fully funded!

At 178% funded, we found that our customers are very interested in and excited about a power and connectivity product category that complements and coordinates with home decor.

timeline
       
     
timeline

With a quick turnaround of only 4 weeks from kickoff to go-live, and the product still in concept development phases, the entire marketing team came together to create engaging content for a brand new platform and audience.

cove_project-02.png
       
     
compliments any decor
       
     
compliments any decor

Selling this concept was an obstacle given that, at this point, the product was still merely conceptual. High quality renderings placed in contemporary homes and workplaces helped to demonstrate that Cove would look at home in any home.

cove_project-04.png
       
     
Screen Shot 2015-12-15 at 11.38.51 PM.png