Emmy Award winning Creative Director with imagination, flair and resourcefulness to transform, lead and develop agencies to reach new heights. Offering extensive and progressive experience with a wide array of reputable clients in the development and launch or services and products incorporating travel and tourism, packaged goods, financial service and technology brands. Encompassing a multitude of skills in addition to effectively leading creative teams to empower ideation, innovation and advancement parallel to today’s market.

 Areas of Expertise & Creative Skills

  • Art Direction
  • Creative Development
  • Leadership & Management
  • Copywriting
  • Film Director
  • Advertising Campaigns
  • Photography
  • UX/UI Design
  • Product Design & Development
  • Lean Processes
  • Product Launch & Direction
  • Prestigious Clientele

 

Professional Experience

BOYDEN & YOUNGBLUTT, Nashville  2016 to Present

President, Executive Creative Director

  • Overseeing the growth and development of the business through pitching and winning multiple new accounts and projects  
  • Leading efforts in a new agency paradigm that is creating a whole new way to develop the agency's capabilities by creating a collective of the industry's brightest companies.
  • Leading member of the Executive Management Team
  • Overseeing and managing all creative development

 

GRIFFIN TECHNOLOGY, Nashville  2014 to 2016      

Executive Creative Director                                                                                                                                             

  • Respected member of the Executive Management Team, executing all associated marketing activities in contribution towards global operations across 50+ countries
  • Oversee and manage advertising, interactive, social, SEO, packaging, merchandising, trade shows and product development
  • Instrumental involvement within the marketing team to re-invent and coordinate a clearly defined single brand message

Key Achievements

  • Transformed a misled and unfocused creative team into an efficient and class-leading in-house agency which has led to the achievement of numerous awards
  • Intelligent department reorganization led to the abolishment of relationships with external agencies, saving the company considerable amounts of money
  • Developed updated packaging and won Best of Show at the Consumer Electronics Show in Las Vegas last year
  • Introduced a respected 3D Illustrator to revitalize new products for their use within presentations prior to prototype, improving pre-sales of new product lines and decreased timeline between buyer commitment and delivery of the final packaged product
  • Rejuvenated the company website and marketplace pages including Amazon, BestBuy, WalMart, and Tesco which led to improving conversion rates
  • Developed and implemented new structure for the in-house production team allowing for the fabrication of much larger and more complex productions
  • Aligned creative teams with sales channels to support stronger creative expertise

 

THE BUNTIN GROUP, Nashville  2011 to 2014  

SVP Deputy Creative Director                                                                                                                                                                 

  • Committed within the Leadership Team to direct the creative department and make creative staffing decisions

Key Achievements

  • Formulated a digital design group from inception incorporating relevant and key design and creative roles to complete a fully functional team
  • Achieved numerous new business wins as a direct result of the team construction including Kirklands Home, team RBC Golf, RBC Capital Markets Website, Helzberg Diamonds, Acceptance Insurance, Chinet Digital Account, Brookdale Senior living, Servpro, and Commonwealth Tobacco
  • Won an Emmy Award for personal contributions made to work on the Chinet TV commercial
  • As Creative Director responsible for over 100 gold Addy Awards including Best of Show, and won Brand of the Year for client, RBC Royal Bank of Canada

 

SK+G GLOBAL, Las Vegas 2001 to 2011   

Creative Director                                                                                                                                                                              

  • Contributed to the growth and development of the business through pitching and winning multiple new accounts and projects to assistance in the development of whole departments, acquiring the best talent available
  • Participated on the Leadership Team to direct creative department and manage all agency creative development
  • Launched the advertising and design efforts for some of the largest commercial developments in US history, including the $8.5 billion City Center Resort in Las Vegas

Key Achievements

  • Played a key, lead role in the following launches...Aria Hotel Resort Las Vegas, Mandarin Oriental Las Vegas, Vdara Hotel And Spa Resort Las Vegas, Planet Hollywood Hotel and Resort Las Vegas, Borgata Hotel and Resort Atlantic City, Water Club Hotel and Resort Atlantic City, Trump International Hotel and Resort New York and Las Vegas, Palms Fantasy Tower Hotel Las Vegas, Palms Place Condo Hotel Las Vegas, Montage Hotel Resort Laguna Beach, Beverly Hills, Park City, Galaxy Macau Hotel Resort, Nevada Cancer Institute, Agassi Prepatory School, Bank of Nevada, celebrity chef restaurants including those by Wolfgang Puck, Joel Robuchon, Pierre Gagnaire, Michael Mina, Bobby Flay, Emeril Lagasse, Luke Palladino, Tom Coliccio, Jean Georges, Julian Serrano, Michael Schulson, Greg and Mark Sherry, and Kerry Simon

 

MERING CARSON, Sacramento, LA  1999 to 2001  

Creative Director                                                                                                                                                    

  • Led and managed creative department and ensured direction of all agency creative development
  • Clients worked for included California Amtrak, California Tourism, Duraflame, HP, California Forest Products, Sutter Health Network

 Previous employment includes Group Creative Director, DWP/Bates, Atlanta; Senior Art Director, DSW Euro RSCG, Salt Lake City; Art Director, McCann Erikson, Atlanta

 

 Education & Training

 Art Direction, Portfolio Center, Atlanta, GA

Marketing, West Georgia College, Carrolton, GA

 

Awards & Recognition

Emmy Award Best TV Commercial, Graphis Gold Award, AGA Best Campaign, Global Gaming Award Best of show, Print Magazine Gold, Effie, Obie Gold and Silver, Webby Award, ADDY Best of Show, Adrian Award Best of Show Platinum, AdWeek Ad of the Week, Archive, Communication Arts Magazine, ShowSouth Best of Show

 

References & Testimonials

“Clay is one of the best Creative people I have ever worked with. He's extremely passionate and always strives to make every project the best it can be. He challenges the status quo, in a very good way, bringing others along with him - expanding everyone's ability to be creative and find unique ways to solve things. I've had the fortune to work with him both on the Agency and Client side, and he's one of the few Creative leaders I've met that can easily transition between both worlds. He is a rare combination of calm, flexible, passionate and highly creative. He has a unique talent for elevating the work of those around him, and would be a strong leader for any Creative team."

Holly Hixson Vice President of Marketing at Griffin Technology December 2015

 “I had the distinct advantage of working with Clay for more than 3 years. His consummate professionalism, tireless creativity and unrivaled ability to inspire a diverse range of people, greatly benefited our entire agency. He’s a true leader who never ceases to deliver unique work, garner awards, impress clients, nail presentations, win pitches and rally a team”

Doug Hentges Group Creative Director (CW) at SK+G, August 2015

 “Clay and I worked together in Atlanta, he always stood out as one of my favorite partners. It's not just his talent as an art director that set him apart, it's his passion for the work. His attention to detail is second to none, and he's great guy to work with. Damn good tennis player, too.”

Perry Essig Global Creative Director at TBWA\Chiat\Day, May 2011