survivor london transportation campaign
       
     
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placement
       
     
survivor london transportation campaign
       
     
survivor london transportation campaign

Survivor is a top seller in the rugged case category in the US. To expand it’s share into the UK market and fill the need for a leading rugged case, we needed to change the demographic’s perception of a ‘rugged’ case.

We concepted, styled, planned and directed an outdoor / transportation campaign with striking visuals that portray the diverse scenarios and lifestyles in which Survivor is Ready for Anything.

survivor_project-01.jpg
       
     
survivor_project-07.jpg
       
     
survivor_project-08.jpg
       
     
survivor_project-06.jpg
       
     
placement
       
     
placement

During the holiday season of 2014, practically every mode of public transportation in London was adorned with Survivor by Griffin branding, including tube stations, busses, taxis and more.