Borgata embarked on an agressive expansion that included 7 celebrity chef restaurants. This campaign broke as 7 consecutive spreads in the New York Times Magazine. The campaign delivered on its goal of further establishing Borgata as the hippest place in Atlantic City. Awarded Gold Print Campaign by Graphis.
Borgata was in the midst of a major expansion, leveraging the runaway success of the initial property. It was adding seven celebrity chef restaurants, new nightclubs, bars, as well as a large retail and gaming floor area. This campaign set the tone for what was to come. This campaign achieved its goal of building anticipation ahead of yet another hugely successful expansion.