Gila River Resorts & Casinos Sports HQ

Opportunity: Promote Gila River Resorts & Casinos as the premier sports engagement hub, considering they have the primary sponsorships with all of the Arizona sports teams.

​Insight: When it comes to Arizona, most everyone is from someplace else. And even though sports fans have affinity for their home teams, Phoenix has become a second-sports team city. However, Gila River Resorts & Casinos is the only place for all sports in Arizona.

​Solution: Define Gila River Resorts & Casinos as the place for sports in AZ. Something we did, well in advance of sports betting coming to the state. We strategically owned the market for sports and developed a branded platform claiming the sports territory in the consumer’s mind.