Borgata Fine Dining

Opportunity: Coming off its hugely successful launch into the market, Borgata sought to cement its position as the finest epicurean destination in the region.

Insight: Let’s extend the significant buzz around the Borgata brand from its launch six months earlier, by announcing a truly world-class collection of the finest restaurants ever assembled.

Solution: Create an epicurean movement that everyone in the city wants to be a part of and is only available at Borgata. We made a strong statement the NYC foodies with six consecutive spreads in New York Times Magazine.

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