Sony Noise Cancelling Headphones

Opportunity: Assist Sony in educating the pubic on their latest noise canceling headphones by helping people understand the new touch based system. How operating these headphones is not only easy, but a vast improvement on the technology.

Insight: Once potential customers can try out for themselves, and furthermore understand how simple it is to use these premium, touch based features on Sony's most innovative headphones yet, they will be much more likely to purchase them.

Solution: Design a series of interactive instructional videos to be embedded into retail merchandising systems throughout and in stores. Thus, encouraging customers to interact with and better understand what makes this product extensively better than the competition.