Griffin Technology
Opportunity: As the new Executive Creative Director, I was charged with reviving a brand that had lost its way. I inherited a team of 15 creatives and had the opportunity to elevate the brand overall in the mind of their customers.
Insight: With over 650 different products, we needed to create myriad campaigns, trade shows, packaging, websites, product imagery, social media positioning and sales decks. Easy right?
Solution: Reimagine everything. Working closely with the director of marketing, we set out to create innovative (budget friendly) solutions to create a unified brand portfolio.
